This piece was written and contributed by Renée Mauborgne and W. Chan Kim – professors and authors of the 3.6 million copy international bestseller Blue Ocean Strategy and the indispensable followup, Blue Ocean Shift – Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growth (Hachette, September 2017). Disrupt this, disrupt that. That’s the […]
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Step 1 - Ask Yourself
Are you ready for something to be different? Can you afford to stay the same? Are you ready to make one of the best investments in your future?
Step 2 - Get Excited
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