Don’t compete. Create.
This piece was written and contributed by Renée Mauborgne and W. Chan Kim – professors and authors of the 3.6 million copy international bestseller Blue Ocean Strategy and the indispensable followup, Blue Ocean Shift – Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growth (Hachette, September 2017). Disrupt this, disrupt that. That’s the […]
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